PopMart - Labubu Doll

Overview

A narrator-led ad targeting Labubu collectors, highlighting the convenience of buying online versus queuing in-store.

Editing Approach

Kept clip lengths minimal to match the punchy narration pace. Text overlays were used to visually reinforce key contrast points — queue vs. no queue. Clean, fast cuts to maintain urgency throughout.

Software

premiere pro

AI Tools

elevenlabs

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